Jeff Galloway — a runner, Olympic athlete and entrepreneur — has done just about everything under the sun when it comes to running, as both the first winner of Atlanta’s annual July 4th Peachtree Road Race and hundreds upon hundreds of marathons and other distance races under his belt. He was a member of the 1972 Olympic team in the 10,000 meters, an All-American collegiate athlete at Wesleyan University, and today is the city’s unofficial ambassador of running, having started the Phidippides running stores and a series of training programs that turn hundreds of people into runners every year. The only thing he hadn’t done was start his own race — until now. The annual Jeff Galloway 13.1 Half Marathon is set to run in mid-March 2024, along with the Barb’s 5K on Saturday, presumably named for his wife Barbara.